BetterNow was established in Denmark in 2011 as a multi-sided fundraising platform, where charities, fundraisers, and donors would meet. The brand was built for both private individuals and charities.
In 2014 the company has changed the business model and started offering P2P fundraising white label solutions for savvy nonprofits. 
BetterNow is now a B2B software company providing white-label peer-to-peer fundraising solutions for savvy nonprofits across the European market.
The main goal of this project was to create a new brand identity design
based on the new business model.

Scope of work: Brand Identity redesign, logo revamp, and brand identity guidelines.

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